As an SME owner, you may be wondering whether to focus on online marketing or offline marketing.
The truth is, both are important, and combining the two can be a highly effective marketing strategy.
In this blog, we'll explore how you can combine online and offline marketing to get the best results for your business.
Firstly, it's essential to understand the power of multiple touchpoints. In other words, the more ways that potential customers can interact with your brand, the more likely they are to remember you and eventually make a purchase.
By combining online and offline marketing, you're increasing the number of touchpoints, which can lead to increased brand awareness and sales.
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One effective way to combine online and offline marketing is to use social media alongside leaflet distribution and direct mail. This can increase your campaign's reach and encourage people to engage with your brand across multiple channels.
So, how can you combine online and offline marketing for maximum impact? Here are a few ideas:
Use social media to promote your offline marketing efforts, such as leaflet distribution or direct mail campaigns.
Target the exact postcode sectors with both your leaflet distribution and social media paid ads.
Use PR to generate media coverage for your offline marketing efforts.
Use online tools like landing pages and email marketing to track and follow up on your offline marketing efforts.
For influencer marketing, remember to feature the influencer clearly on your flyer too.
Use the same message, artwork theme and CTA (call to action) with your on and offline marketing, and ensure they are posted the same week. Also, direct people to the same landing page so that the cost of creating the landing page is amortised across both marketing channels.
At Flow Fulfilment, we've recently partnered with our neighbour, Faith Brand Communications, to provide a host of online services to be used alongside our printed marketing services.
Faith offers a range of communications services, including social media management, content creation, PR, and influencer outreach.
By combining these services with our leaflet distribution and direct mail services, you can create a comprehensive marketing campaign that covers both online and offline channels.
Faith is a boutique Communications agency based in Brighouse, West Yorkshire (next door to us!). Their team of experts can help you to create and execute a comprehensive PR and social media strategy that complements your offline marketing efforts.
So whether you need help with social media management, content creation, influencer outreach, or something else, they can work with you to achieve your goals.
By combining online and offline marketing, you can create a comprehensive marketing strategy that covers multiple touch points and helps to increase brand awareness and sales.
At Flow Fulfilment, we've partnered with Faith Brand Communications to offer a range of online services to be used alongside our printed marketing services. Whether you need leaflet distribution, direct mail, social media management, or something else, we can work with you to create a marketing campaign that delivers results.
To start benefitting straight away, get in touch today and chat with our Sales Consultants about a combined marketing approach.