However, don't let the hype around online marketing fool you. Plenty of offline marketing strategies are highly effective, and leaflet distribution is one of them.
At Flow Fulfilment, we believe that leaflet distribution is a smart and strategic investment for SMEs, especially those looking for a continual stream of new enquiries.
In this blog post, we'll explore why leaflet distribution is more effective than you might think, and how our long-term strategies can take your business to the next level.
Firstly, let's address the elephant in the room - how effective is leaflet distribution really? The short answer is, very effective.
According to a survey by the Direct Marketing Association, 79% of recipients either keep, pass along, read, or glance at the contents of a leaflet that comes through their door. This means that your message has a much higher chance of being seen and absorbed compared to other forms of advertising.
Furthermore, leaflet distribution is highly targeted, as you can choose exactly which areas to distribute your leaflets based on your target audience. This means you can tailor your message to a specific demographic and increase the chances of getting a response.
Learn more about drip effect marketing
Here are some key benefits of door to door leaflet distribution:
We focus on sharing with you the old-age marketing principle of drip effect marketing - where you regularly repeat to the same audience, creating brand awareness, trust, and, most importantly, brand engagement.
We work with you to create a campaign tailored to your specific goals and target audience. We use data-driven insights to continually optimise and improve your campaign over time.
Our complete package includes complementary demographic targeting (using Experian software), graphic design, printing, and delivery, so you can have peace of mind knowing that every aspect of your leaflet distribution campaign is taken care of by our experienced team.
In conclusion, leaflet distribution is a highly effective marketing strategy for SMEs and one that should not be overlooked in the digital age.
At Flow Fulfilment, we focus on providing long-term solutions that will drive results for you. Contact us today to see how we can help take your business to the next level with our leaflet distribution services.