Business Stationery Artwork

The Importance of Great Stationery Artwork

Clients are often tempted to treat stationery as a quick job, literally just adding a logo and basic contact details. However, when you consider that stationery is often one of the items your prospects and customers will receive and keep (print is, of course, tangible), it's vital to present your business well. Therefore, when your business stationery is professionally designed and printed with care, attention to detail, and authentic quality, people will perceive your business as such.

The Graphic Design Process

At Flow Fulfilment, we always want to deliver our services simpler, faster, and smarter. Our 'Three D's' graphic design process enables us to do precisely that...resulting in incredible business stationery artwork for you:

1. Discovery. A 1-2-1 meeting to discover what you're trying to achieve.
2. Design. We produce draft proposals that include mockups in different guises.
3. Delivery. We deliver complete print-ready artwork for all your stationery requirements.

Our Three D's process provides a clear structure for creating great business stationery artwork.

What's Included in Business Stationery Design?

1. Business cards

A business card is your brand in your hand. It's often the first interaction a prospect will have with your business. As people receive many business cards, yours has to work extra hard to stand out. Different sizes, die-cut shapes, extra thickness with a triplex finish, velvet lamination and spot-UV are just some of the options our graphic designers can incorporate to help your business stand out.

2. Letterheads

A personalised message to a client or prospect on high-quality letter-headed paper with an eye-catching design demonstrates that you care enough to put in the effort to post something specifically for them. If you opt for a higher-quality 120gsm stock, a double-sided letterhead with a full-colour reverse can look great (but we don't recommend this on standard 100gsm, as it's too transparent). 

3. Continuation sheets

Much like letterhead, but with less detail, continuation sheets keep the brand flowing throughout your printed documents. The top tip here is to keep the logo position consistent with the letterhead.

4. Compliment slips

Well-considered compliments slips are so versatile. We generally recommend against writing 'with compliments' on the slip, as that restricts the variety of appropriate uses. They are ideal for writing handwritten thank-you notes when posting products, sending a thank-you note to a customer, or even adding a simple voucher. As with the continuation slips, try to keep the layout consistent with your letterheads. 

5. Notepads

A notepad is a great option for leave-behinds (something you leave with a prospect that may prompt them to respond). When designing a notepad, we recommend featuring not only your branding but also a helpful little message, such as "Today my business building tasks are..."

6. Desk pads

As with notepads, desk pads are a great leave-behind and a great thank-you gift for clients. The more items your prospects and clients have on their desk, the more touchpoints you're embedding into their brain, and therefore the more likely they are to bring business your way.

7. NCR pads

We can provide you with a template layout or a design tailored to your bespoke requirements, with NCR pads. As with everything you design, make sure to represent your brand well by carefully considering the layout and logo position. 

8. Pens & Pencils

Often, the design work on pens and pencils is limited to the printable area and to a limited number of colours. Therefore, make sure to discuss your vision with our designers so they can recommend the most appropriate pens and pencils. For instance, some have a larger printable area. Others may fit your brand better because they are more premium or more sustainable-looking. 

There are many other business stationery items we can design and print for you. The list above highlights our most popular stationery design requests and gives valuable tips on designing them effectively.

Print all your Business Stationery from a Personal Portal

One of the significant advantages of working with Flow Fulfilment is that we are part of a larger group (The Flow Group), including a printing company, The Flow Print Portal. This is a printer like no other! Typically, online printers cater only to certain products (some with more extensive product ranges than others). However, the Flow Print Portal can print every printable product, much more than just your business stationery. Furthermore, whenever you need to reorder a product, your artwork will already be stored on your personalised print portal, ready to order with just a couple of clicks. This is print management, made simpler, faster and more personal. Discover more on our print portal and receive a FREE print portal today.

Business Stationery Design Implementation

To refresh or commence your business stationery project, please do contact us today and ask to speak with our Graphic Design team.