Digital Graphic Design

What is Digital Graphic Design?

Graphic design is typically associated with artwork produced for print, whereas digital graphic design is artwork produced for digital use, such as social media and websites. The style, format, and structure are often different to printed media because they factor in how it will be viewed - typically on a computer or smartphone, rather than held as a tangible item. Where appropriate, digital design is interactive - it provides a user experience, often including sound and audio.

Our Graphic Design Process

We always want to deliver our services simpler, faster, and smarter. We utilise our 'Three D's' design process across all of our graphic design services, and it enables us to create incredible digital artwork for your business:

1. Discovery. A 1-2-1 meeting to discover what you're trying to achieve.
2. Design. We produce draft proposals that include mockups in different formats (e.g., computer, tablet, and phone views).
3. Delivery. We deliver a complete digital artwork folder ready for you to implement immediately.

Popular Uses for Digital Design

1. Social Media

Gone are the days of people finding your business in the Yellow Pages. And with many audiences, the days of your website being the first thing your prospects find are gone. Now, social media is often the first place a potential customer interacts with your brand. Therefore, your social media must represent your brand well. 

Social media design encapsulates avatars, header images, individual posts and overall post layout and structure across all social media platforms. Considering that users often scroll at speed, your artwork must be bold, clear and uncluttered. In addition, the posts must resonate with your target user, build brand awareness, and encourage action. Therefore, it's essential to create memorable, engaging and relevant content. 

Often, brands request a design template that typically includes a few variants. On Instagram, for example, since it uses a three-across grid format, we can create templates that create a succinct pattern as users scroll down the page. Templates, then, are great for maintaining brand consistency and keeping design costs low.

2. Email Design

Since prospects and clients receive our emails frequently, your brand must be well represented. People will judge you on the quality of your email footer in the same way they will judge your branding everywhere else. A well-designed footer that prompts action (such as visiting your website or taking advantage of a current offer) is a very simple strategy for building your business.

Email marketing to your existing customer list or a purchased list can be potent. Services like MailChimp enable beautifully crafted email templates that grab your recipient's attention and prompt action.

3. Banner Ads

A banner ad is an advert you notice on web pages, which are paid-for advertisements, much like those at the top of Google search, except these are image-based. When executed correctly, banner ads are a highly effective strategy for driving traffic to your website, as they are interactive and typically link to a specific landing page. As with all graphic design, if it is eye-catching, inspiring, and relevant to the viewer, it will likely help build your business. 

4. PowerPoint Template Design

PowerPoints are ideal for face-to-face presentations and sending interactive presentations to prospects and clients as part of your marketing material. Although some may consider designing in PowerPoint somewhat 'clunky', our clever designers can utilise it to create professional, brand-building templates and presentations. 

Digital Graphic Design Implementation

To bring new life to all of your digital graphic design elements, please contact us today and ask to speak with our Graphic Design team.