How we Create Your Business Building Leaflet Distribution Campaigns
The purpose of our complimentary campaign management service is to take away the pressure from your hands. This covers strategy, demographic targeting, content, design, format, print options, enclosure decisions, creating eco-friendly solutions, and the actual leaflet drop. Of course, you are also more than welcome to come and visit our facilities and give you a tour to see our door to door service in action.
To reassure you that our leaflet distribution campaign management service is beneficial for your business; we are DMA (Data & Marketing Agency) and IPIA (Independent Print Industries Association) members. We hold ISO9001, ISO14001 and ISO27001 accreditations. We also won Direct Mail Marketing Company of the Year in 2021.
You may find that you are competent in a number of these elements and don't require any help. That is no problem; you can simply pick and choose the aspects most beneficial to you. We will now run through how we can help you in each element of a successful leaflet distribution campaign.
Door to Door Strategy
We always recommend our award-winning strategy when utilising door drops to generate new customers. The strategy has a simple formula: brand awareness + brand trust = brand engagement. This coincides with the drip effect marketing principle of repeating to the same audience frequently. Following this strategy will transform your overall return on investment.
Postcode based demographic targeting ensures you receive the highest ROI by targeting people perfect for your product/service. We provide complimentary Experian demographic reports on which we base our recommended postcode sectors. For example, your ideal buyer persona is aged 50+, living in a house worth £250k+, and your catchment area is Huddersfield. Your budget allows for a 30k quantity. Our data would rank the postcodes that most accurately match this persona within your desired quantity (e.g. HD3 4, HD7 5, HD8 2 and HD8 5, which totals 29,867 addresses).
The design of your flyer will make or break your campaign. Therefore, actionable and engaging artwork is essential. We use our three keys to effective leaflet design to create all your artwork for you. Alternatively, we can consult with your in-house designer to ensure your design covers the essentials for successful leaflet drop campaigns.
Appropriate Flyer Print
Your print's quality, format, finish, and uniqueness represents your business and significantly impact your ROI. We provide a limitless range and provide appropriate recommendations. In addition, if you print frequently, you may well benefit from a Personal Print Portal - make sure to ask for more details on these.
Leaflet Enclosing Options
Most door-drop campaigns don't require enclosing options. However, if you wish to send bulky items or multiple items together, then enclosing them is essential. With feed enclosing, pick and place, glue or tip on, camera matching, batch folding, variable page insertions and validation, we do it all! And if all these enclosing options sound foreign to you - don't worry; our team can explain them to you and provide opportunities to suit your campaign.
Leaflet Distribution Fulfilment
The method we use to fulfil your leaflet distribution is through the Royal Mail. Our Royal Mail partnership gives you access to over 29 million addresses across the UK. This is the most trusted and reliable way to distribute. We complete all the complicated processes to ensure your marketing material (leaflet, flyer, booklet, etc.) is weighed, boxed, palletised, labelled, couriered and delivered exactly to Royal Mail's specifications.
Eco-Friendly Leaflet Drops
As an ISO14001 accredited company, you benefit from environmentally friendly print and production. If this is one of the critical aspects of your campaign, please let us know from the outset so we can provide further recommendations.
These elements ensure we can help create and fulfil business-building door-to-door campaigns simpler, faster and cheaper. Our Sales Consultants will cover these with you when you enquire.
A Door to Door Campaign with us includes:
- Full campaign management
- Door to door strategy
- Experian demographic targeting
- Artwork creation
- Appropriate print
- Enclosing options
- Eco-Friendly recommendations